Following what many call an apology issued by Clicks Group CEO, Vikesh Ramsunder on behalf of the chain. Middelburg EFF members took to the streets and started to picket outside Clicks store in Midwater, among other places in town, chanting slogans and disrupting business in the shopping center. However, Public Order Police were on scene to make sure that no damage to property was incurred the same way it was on Tuesday morning at Witbank’s Saveway center. The strike action, organized by the EFF, comes after the store launched an advertisement for a TRESemmé hair product, which allegedly portrayed black natural hair as “dry, damaged and frizzy”, while white natural hair was depicted as “normal”. The advert sparked national outrage, with the EFF taking matters into its own hands. The party threatened to shut down all Clicks outlets countrywide. It is business as usual for most Clicks outlets in the province, except for the branches in Witbank where the EFF’S protest took off in our region. “We are doing this because we believe that the only way they can learn is for them to lose revenue,” said the EFF’s provincial leader. According to Clicks management, no staff will either accept memorandum or deal with protesters. Should protesters enter the store without being detected, the store manager is to ask them to leave and immediately summon centre security or SAPS.